?

Log in

No account? Create an account

Previous Entry | Next Entry

story from wordlab that amused me

Calvin Klein Perfume for Technosexuals

CK IN2U, the new fragrance by Calvin Klein, bottles the scent of the blogging generation.
Last year, the company went so far as to trademark “technosexual,” anticipating it could become a buzzword for marketing to millennials, the roughly 80 million Americans born from 1982 to 1995. A typical line from the press materials for CK in2u goes like this: “She likes how he blogs, her texts turn him on. It’s intense. For right now.”

Which may turn off its intended audience by the tens of thousands.
Valleywag has mocked up a different ad for the new scent with Ben and Mena Trott, founders of Six Apart and makers of the Movable Type blog software, imagined as Calvin Klein models.

Comments

( 8 comments — Leave a comment )
goblinkatie
Mar. 21st, 2007 03:53 pm (UTC)
Does it smell like BO and Hot Pockets?
technoir
Mar. 21st, 2007 04:06 pm (UTC)
Your a blogger. Are you sure you want tomake that comparison?
stagefreaky
Mar. 21st, 2007 04:53 pm (UTC)
That's retarded
Ohh ehmm gee! No wai!
technoir
Mar. 21st, 2007 05:30 pm (UTC)
Re: That's retarded
funny though I am tempted to see what it smells like atleast. Not that I am a big cologne man but it would amuse me to find out.
speaks
Mar. 21st, 2007 07:18 pm (UTC)
But why
I need no cologne while blogging or text messaging.

technoir
Mar. 21st, 2007 07:32 pm (UTC)
Re: But why
because it is the new hot thing. I like the notion of being called a technosexual.
puzzleoflight
Mar. 22nd, 2007 03:14 am (UTC)
I keep reading it as INU2 instead of IN2U. If the marketing people at Calvin Klein were remotely hip they'd know it's "N2U" anyway.
gr8tmazinkaiser
Mar. 22nd, 2007 03:53 am (UTC)
So they're trying to sell it to failures that still subscribe to AOL?
( 8 comments — Leave a comment )

Profile

technoir
TechNoir

Latest Month

February 2011
S M T W T F S
  12345
6789101112
13141516171819
20212223242526
2728     
Powered by LiveJournal.com
Designed by Teresa Jones